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Traditional sales processes are failing. Improving sales and marketing alignment is a high priority for world class organizations looking to remain competitive in today’s fast paced business environment. Learn about, from an infographic created by DKNewMedia, innovative sales practices and how sales enablement programs benefit organizations.
The four reasons mentioned in the infographic why organizations need sales enablement programs are:
- Decrease seller preparation time
- Improve marketing and sales rep productivity
- Leverage knowledge experts and sales leaders to help all sellers become better informed
- Make it easier for customers and prospects to buy
Examples of aspects of the sales enablement programs, for instance the improvement of sales and soft skills and creating a ‘learning organization’ to make sure the salesforce come better informed and can increase performance and improve productivity.
Another example could be the introduction of content marketing to make it easier for customers and prospects to buy, especially to become one of the brands in the customers’ inititial consideration set. Easier to buy can be achieved by creating an easy and enjoyable buying experience.
If you have sales challenges and what to know how a sales enablement program or other interventions might help you improve your performance, click here to contact us. Our international senior marketing and sales specialists support you in improving sustainably your sales performance and organization.
Source: marketingtechblog.com via Damarque on Pinterest
